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We do always like to see people fighting the same cause as us. Big brands are clearly in a position to make it easy for us to be charitable, to pay through the supermarket, and through them, via a Charity to worthy causes. If we could do it without the Brand, and without the Supermarket; would we?

It is clearly the better option to donate directly to a charity of your chosen cause, but how many of us do this? And the abundance of food in the supermarket (unless you want fig rolls of course) makes some of us feel guilty about those in the world who have less.

But what this says is THERE IS NO NEED TO BUY BOTTLED WATER. Just drink the stuff from the tap and as well as helping the less advantaged than yourselves you can help the planet as well. Even less guilt.

http://www.lecraic.com/2008/04/22/dont-buy-volvic-1l-for-10l-water-packs/